Huddle

DESIGN FOR WEB APP · USER RESEARCH· PRODUCT

Huddle is a social web application designed for our client, Doctors Under the Radar.

Introduction

Doctors Under the Radar is an organization that hopes to provide medical personnel with a safe online space where they can share experiences, find support and resources, and build connections to better manage their mental health and the rigors of the job.

This involved researching:

  • habits of medical personnel
  • social platform users
  • healthcare privacy measures
  • how this type of product could offer a unique value

My part in this process was to:

  • manage project timeline
  • facilitate design process
  • competitive & comparative research
  • define product's purpose, features, and intended user experience
  • design guided onboarding, dashboard, and chat space

My role

Responsible for project management, conceptualization, design, user testing and delivery of key flows.

The team

2 designers and 1 UX researcher

Timeline

2.5 week sprint

problem statement

Medical professionals are currently suffering from stigma around mental health and lack a safe space to connect with their peers resulting in high rates of burnout and stress. How might we create a safe space where medical professionals can connect with their peers, share resources, and alleviate the symptoms of burnout and stress?

Research

Secondary Research: Validating need for resources

Competitive & Comparative Research: What unique value could a new product have to offer?

Breakdown of the problem

Stigma in the medical community prevents medical professionals from being able to connect

Lack of central location for resources makes finding help difficult

Scarcity of resources to manage mental health leads to high rates of burnout

User Interviews & Competitive Research

Understanding how, where, and when

Speaking to current medical industry professionals on their current support resources, barriers, and social platform habits was key to guiding our decisions. This research, in combination with our own competitive research gave us insights into how a new application might be successful.

USer Insights

Key Takeaways

Resources offered through insurance are for individuals not groups

Therapists visits were the number one cited resource in use, but there is little to offer by way of group connection

Large group spaces deter genuine connection

When using social platforms users had a hard time forming connections when the group contained more than 5 people

Fear of identity being shared is real

Fear of being found our by peers or supervisors & experiencing backlash against seeking support leads to many medical personnel not even trying

Stigma prevents conversation and resource sharing

Mental health conversations are only now becoming more prevalent in the healthcare space, as such there is a lack of a central resource space

Define

Personas

User Flows

Ideation

Solutions

Creating a safe space for individuals to connect within a small group and larger community

While many options exist to help medical professionals practice self care in an individual space, there are few options that seek to replicate the support individuals might get in a group or community setting. This gap in resources suggests that an application focused on replicating the supportive and judgement free space of group therapy in an online form could offer new benefits and advantages to those seeking help and connection.

Privacy

Ensuring confidentiality and authenticity

Building on our research where users were deeply concerned about their identities being shared, we made anonymity the default for signing up for our platform.

Efficiency

Guided onboarding & automated matching

Medical professional are guided through an individualized onboarding where they make selections for their profile allowing them to be matched with other users who share the same experiences and interests

Connection

Shared experiences in small groups

As noted in the research, users felt that large groups prevented strong connections. After onboarding, users are matched with up to 6 other users to be their support group or 'huddle'. Each huddle has it's own channel for conversation and resource sharing, but also has access to the larger community as needed.

User Testing & Next Steps

User testing results

Feedback from a first round of testing revealed adjustments that needed to be made in the onboarding process.

Next Steps

  • Validating small group number
  • Refining dashboard visual design
  • Continued onboarding testing
  • Surveying the impact on mental health

Impact

Feedback after the first round of usability testing

  • Users rated Huddle 5/5 for upholding privacy
  • Users understood the purpose of Huddle after onboarding

Retrospective

This project was heavily research based. Throughout the ideation process it became extremely clear that most of our answers lay in the user interviews conducted.

Since mental health is a sensitive topic, the importance of privacy was immediately made clear. We were very thorough in designing an online platform that implemented robust privacy measures to create a safe and confidential environment.

Successes

  • This project was my first time creating a product from nothing - this was extremely exciting to me and at times very overwhelming.
  • Learning to be decisive and follow the research
  • Creating a strong project plan and timeline, coordinating effectively between team members

Challenges

  • Delivering a high fidelity prototype in an extremely tight timeline
  • transitioning from research into design with confidence
  • Working in a flexible design process in order to move forward quickly (Lean UX had not entered my realm of knowledge at this point)

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